In the past, about half of all houses that sold were sold during the spring and summer months. But the stats are changing.
If they are shopping for a home over the winter, it could be that they want to -- or need to -- move soon. They are less likely to stall or drag out negotiations.
Fresh Starts. Maybe your future buyer is starting a new job in the New Year, or has decided, with the holidays behind him, to begin his house search ahead of house-hunting season.
Maybe he’s made a resolution to improve the quality of his life with a better home.
These buyers are motivated, and there is less competition because many home sellers (your competitors) are waiting for the “busy season” or are too involved with the holidays to list their home mid winter.
And, not every family with children is looking outside its present school district, so timing isn’t critical for them.
Winter brings out the qualified buyers.
Consequently, your budget goes further in the slow season.
During a home showing, a man will be pondering where the big screen television will go but his wife will be pondering where the Christmas tree will go, and if the dining room is large enough to accommodate extended family for Thanksgiving. If you traditionally stage for the winter holidays, she'll have her answers.
|Even if you do not stage specifically for your particular holiday, |
staging a dining room so that home buyers can envision celebratory meals
makes an impression and gives them ideas and information. Candice Olson.
|People with the finances to afford a second home often travel for the holidays, |
and they could be coming to a town near you. Are you ready?
Because people shop online more during bad weather, your web listing is especially important. It helps to have online photos that show off your property favorably in all seasons.