|An inviting front entrance like this colorful one -- so important |
for curb appeal -- is easy to stage by basic staging principles.
Here's the quote:
Many of them will need to bring themselves up to speed, but that process can be an enjoyable learning experience. And most certainly a smart financial experience.
Hiring a professional stager will cost some money, understandably. A trained and accredited stager is an entrepreneur in business to make money, and cranking up and running a home staging business demands capital investment. She’ll have to pay for her training, for furnishings and warehousing, insurance, website, cell phone, laptop, camera, transportation, day laborers, tradespeople, office expenses, and advertising. She has to calculate these costs into the estimate she gives you.
|Julie, a reader of this blog, staged her home herself. This is her |
dining area. I think she did everything right!
|Celeste, another blog reader, sent me this photo of the living room she staged herself |
after reading my eBook. Her house sold for close to asking price in two weeks,
and I think it was because she did such a good staging job.
- Schedule. How much time you have to do the work yourself.
- Market. What the competition is like in your local real estate market, how other homes go to market. In larger cities, it’s more likely that staging is expected.
- Specifics. The price, size, and age of your home. More expensive homes, larger homes, newer homes benefit more from a professional’s touch. Even if you have had your home professionally decorated, a home stager has a different set of priorities than a decorator.
- Nostalgia. How much emotional detachment you can muster. An outsider will be more objective, and help you understand typical consumer reactions to your décor and belongings. You may adore your cherry red dining room walls, but a stager may see that they make the room look smaller and older.
- Imagination. How much vision you have. If you’ve never been one to pay much attention to home décor, if you haven’t redecorated in a couple decades, if home improvement bores you, and if you can’t even imagine alternative colors or furniture arrangements for your home, perhaps you need outside advice.
- Money. How much money you are able and willing to spend on staging. If you are underwater with your home, it’s understandable that investing more money is painful. But an investment is what it is. Done correctly, staging pays for itself, because staged houses sell faster and for more money.
- Desire. How motivated you are to sell. If you want to sell quickly and move on, staging with a pro can speed things up.
- Stress. How able you are to cope with stress. Some people seem to thrive on chaos, drama, and deadlines. Others are easily overwhelmed. Even a simple closet cleaning can be stressful for some, while someone else can take a complete kitchen remodel in stride.
Top photo: Better Homes and Gardens