Because it's also distracting, quirky, uber feminine, and loaded with opportunities for home staging mistakes.
Shabby chic style is characterized by its love affair with almost anything old. It favors layers of obviously faded natural textiles like cottons and linens, distressed furniture finishes, pastel colors, and a combination of elegance and rusticity. Its signature pieces are slipcovered, overstuffed pieces, furniture painted white, and vintage chandeliers. If you think that doesn't sound like the stuff that staging mistakes are made of, let's look at where the fascination with vintage can lead.
For the record, and so you won't think I'm a stuffed shirt, I love the shabby chic style. I love its girliness, romanticism, muted colors, thriftiness, its emphasis on furniture with good bones, and its comfort level. All I'm saying is that if you stage your home in this style, you're walking into land-mined territory. So, let's carefully pick and choose what works and what doesn't, so your pretty staging doesn't blow up in your pretty face.
To review, say yes to soft colors, slightly distressed furniture, comfortable upholstered or slipcovered pieces, natural textures, re-purposing with a purpose, and refined elegance in moderation.
Say no to too many florals, tiny details, clutter, wallpaper, excess ruffles, pink everywhere, and funky furniture that looks too budget-conscious and hand-me-down. In short, avoid what looks like this.
So be careful, you might end up with a room like this one, from which Mr. Lucky would run.
The shabby chic decorating style that took off this country in the late 1980s after Rachael Ashwell popularized it in California, has plenty of fans. Despite the fact that it originated in England among the well-heeled as a way of saying, "I have so much money and good taste that I can do as I please, thank you, and leave my faded damasks, paint-chipped armoirs, ratty upholstery, torn wallpaper, beat-up tables, and sentimental paintings as they are," the effect doesn't necessarily look all that wealthy and tasteful on this side of the Atlantic.
For more ways to dress your home for the real estate market, and facts about which decor styles work and which don't, check out my $5 eBook, DIY Home Staging Tips to Sell Your Home Fast and for Top Dollar.